™
Visual Identity Suite
The foundation for an
impactful iconic visual brand
The foundational starting point for curating an impactful, iconic visual brand is your Visual Identity Suite.
Not just a logo or a colour palette, but a comprehensive guide alongside those elements, so your brand moves from simply 'looking good' to being aligned in truth.
A central reference for coherence and competent implementation across your brands entire Visual Ecosystem.
why your business needs this...
This isn't just a 'nice to have', it's a necessity!
Without a defined visual identity, your brand has no central reference point. Every piece of content, every page, every offer, every printed asset, every physical expression of your brand, from packaging and personal representation to in-person spaces, becomes a standalone decision, pieced together from memory and in-the-moment choices, rather than part of a cohesive, aligned Visual Ecosystem.
Over time, that lack of structure creates a brand that feels disjointed, inconsistent, and ultimately out of alignment with the true level of your work.
When your visuals don’t match your standard, they don’t just fall short, they dilute it. They weaken how your work is perceived, how quickly it’s understood, and how confidently it’s chosen, regardless of where and how someone encounters you.
The Visual Identity Suite puts that foundation in place, a clear, considered system that gives you a central point of reference and translates into everything you create, ensuring your brand is cohesive and reflects the depth, quality, and level you actually deliver.
what The Visual Identity Suite really gives you
A clear visual standard you can work from
Not a loose idea of your brand, but a defined system that sets the standard for every visual decision you/your team make. You’re no longer relying on memory or instinct, you have something concrete to return to for reference and guidance, every time.
Consistency without having to think about it
Instead of trying to “make things match” as you go, your visuals are guided by a fixed reference point. Everything naturally aligns because it’s coming from the same system, not from repeated effort and guesswork.
Control over how your brand is expressed
Whether you’re creating something yourself or briefing a designer, photographer, or printer, your brand is no longer open to interpretation. The decisions are already made, so the outcome stays aligned.
A brand that translates across every environment
Your visuals no longer just work on a screen. They carry through print, packaging, spaces, and personal representation without losing coherence, because the system accounts for how your brand exists in the real world.
Confidence in how your business is percieved
You’re no longer questioning how your brand comes across or compensating for it. You can present your work clearly, knowing it reflects the level you operate at. That confidence is felt both internally and externally, it strengthens how people perceive you, builds trust more quickly, and positions your work with the authority it deserves.
How this is delivered
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We start with a Brand Discovery Call, via Zoom, to pin-point where you are at right now, your current branding and visuals, what you offer within your business, who your clients are, and much more to get a feel for what your overall frequency is, we then discuss what your aligned direction is and how that may look.
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Initial samples, ideas and drafts, whether that's the logo itself, the colour pallete, the fonts - it very rarely hits the nail on the head at this point, as these are primary ideas to work from, so I can gage what you do and don't like, and where to go from there. They will be sent to you via Email or DM for your review and feedback.
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Tweaks and edits, will be made, as per discussions, within reasonable parameters, to refine into final designs and concepts. These again will be forwarded via Email or DM for review and approval.
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Your Visual Identity Suite guide document will be created, inclusive of the final approved designs and concepts, along with analysis, symbolism and guidelines for use, so you can not only implement an aligned brand, but know the important why behind it.
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You receive a preview of the guide document, to ensure all logo variations, fonts and textures are as you would like them to be.
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Once approved, the guide document and all logo variations will be uploaded into an accessible Google Drive folder for you to download.
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Your Canva Brand Kit will be set up for you within your own account, for ease of access and precision, so you have it all ready and in place when it comes to creating visuals and documents for your business.
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You have the Visual Identity Suite ready to implement, whether you will personally be using this as a reference to create and curate your visuals, if you are passing on to your team, or even inputting in to AI. This will be the central reference point when visuals are being created for your business.
What you receive
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Brand Discovery Call
A 60 minute video call via Zoom to discuss and plan your visual branding.
Manually scheduled at a time and date to suit.
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Logo Icon & Variations
A master icon design, and multi-use variations including:
Stand Alone Icon, Stacked Text Logo, Letterhead Text Logo, Flat Colour Icons (if appropriate)
Provided as PNG and/or SVG files
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Logo Icon Analysis
Analysis and insight into the purpose and symbolism of each individual element and visual decision within the logo icon, as well as analysis of the icon as a whole, so you know the why behind it all.
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Colour Palette, Guidelines & Analysis
A defined and considered colour palette, inclusive of HEX codes, as well as Colour Usage Guidelines to accurately implement you brand palette, and Colour Psychology & Symbolism Analysis so you understand both the purpose and intended response.
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Brand Textures
A visual reference of textures to include and implement within your Visual Ecosystem when creating both digital assets and real-world, in person visual experiences.
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Visual Identity Suite Guide Document
All of the above will be collated in a comprehensive PDF guide document, the foundational and key guide to your brand visual identity, which you can use for your own reference, or to pass on to others creating visual touchpoints for you.
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Google Drive Access
Access to a dedicated and private Google Drive folder where you can download your guide document and all variations of your logo as outlined above.
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Canva Brand Kit Setup
A ready to use brand kit set up within your own Canva account. This is integrated in to Canva's Brand Kit section, and does not include generated graphics or templates.
An Example of the guide document
Exact content and variants will differ per individual brand, but this is the type of Visual Identity Suite guide document you can expect to receive, in a PDF format.
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What you don't receive
X A templated, canva based or AI generated logo design
All logo design is created manually from scratch, without templates or use of AI, so you can rest assured that your logo will be unique to you and your business, and that you have full rights for usage.
X Graphics for Web & Social Media
This is a foundational Visual Identity Suite, and does not include imagery for use on your social media or website - aside from your logos. If you would like a graphics package, see my Visual Alignment Curator offer.
X Just a logo
This is not a logo-only package. The logo is developed as part of a comprehensive foundational Visual Identity Suite, ensuring it is supported by a clear system and functions consistently across your entire brand.
why work with me
I’m not just a designer simply stating I work with holistic, spiritual, energy-based businesses, I am one too. With extensive lived and professional experience, and as an accredited shamanic womb priestess and certified holistic practitioner, having held many retreats, circles, and spaces for healing, expansion and ceremony, I am an integrated part of the movement.
You don’t have to justify or explain to me. I understand the depth, the nuance, and the concepts. More than that, I am informed in many of the energetic foundations your business is built on.
When you speak to me about your business, I can see it. I build a clear picture in my mind’s eye and translate the frequency of what you do into something tangible, structured, and usable. That’s what Frequency Made Visible™ is all about.
I don’t work to rigid design rules. Your work deserves alignment and truth, not just aesthetics.
My work is grounded in a strong understanding and awareness of symbolisms, colour theory, psychology, chromotherapy, and my own Astro Colour System, alongside my FLOW & I framework, ensuring your visual identity is cohesive, functional, and an aligned accurate reflection of your business.
You’re not just getting design here, you’re getting considered creative direction. With my combined experience of connection, creativity, and design skill, you receive a Visual Identity Suite that captures the true essence of your work and functions across your entire Visual Ecosystem, from digital assets through to in-person spaces, environments, and experiences.
Your business deserves more than a brand that looks aligned.
It deserves a brand that IS aligned.
Your brand deserves an impactful iconic visual ecosystem
It's time to level up for you and your business to be SEEN in the excellence you know you deliver!
Investment
£550
or 2x monthly installments
of £230 (by request)
(The Brand Discovery Call will take only place once the balance has been settled)
This is a foundational piece of work that underpins how your brand is seen, understood, and experienced across every visual touchpoint in your business. It is designed to give you a clear system you can return to and rely on, long after delivery.
This package does not include social/web graphics.
Includes Visual Identity Suite reference implementation guide & logo suite.
Canva Brand Kit set up is a complimentary service, and is not deductible.
Turnaround = Avg. 6 weeks from the Brand Discovery Session
Delivered via Google Drive, ready for immediate use and sharing
client testimonials
"
I had a Visual Identity Suite package from Laura and her work was first class.
She helped me to translate my ideas into reality by really listening and understanding what I was looking for. We had open and honest discussions where Laura suggested ideas that I had not thought of, and together we created original designs that were true to my brand.
She was patient and professional throughout the whole process, our meetings were enjoyable and productive.
I love that she designs from scratch rather than using AI, meaning that my designs are completely bespoke and have a wonderful personal energy weaved into them.
Laura will be the first person I call on when I need future design work doing, I can't recommend her highly enough.
"
- Claire SeaGlass
'The shadowlight alchemist'
"
I had no fear at all, when I said yes to Laura coming into my New Earth Business®️ as an integrated part of my vision, and team.
The 12 months reassurance she has and is providing, is high touch and gives me such a peace of mind. Laura is an incredible artist, brand Creatrix, and so much more.
I have also worked with her for some time, whilst she has carefully supported me to birth my first oracle deck into the world, and again her creative knowledge and professionalism has been unparalleled.
I can’t recommend her talent, incredible gifts enough. Genuinely it’s why I love the work and experiences we share together and recommend her to many of my clients.
Thank you Laura, you truly are a huge asset, invaluable in so many ways and I adore you!
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- Kelly Vikings
'new earth business®️'
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"
Laura Anne created a Brand Frequency Suite for me and has been supporting me with Creative Direction and Brand Artistry for my social media presence, and my work on many other projects, for quite some time.
I honestly don’t know what I would’ve done without her. When I first met Laura Anne it was as if she could read my mind to know what I wanted. Not only did she get my brand totally on point for who I am and how I want to be represented, but her artistic eye and visual guidance makes me feel supported on my journey.
My own journey with Laura Anne began when she created my Claire Petulengro Romany Gypsy Tarot Cards, and from there there is no one else I would rather work with totally recommend this woman and love her to bits!
Laura Anne is a kind but firm and honest presence. She just has a way with handling and supporting you, even at my most erratic! Now I’ve worked with Laura Anne I would never use anybody else!
"
- Claire Petulengro
'Romany Clairvoyante & Celebrity Astrologer'